New Ford Ka comes with low cost of ownership

BRENTWOOD, Essex, January 28, 2009 – Ford's new Ka is now on sale with lower insurance groups across the range, which, together with significantly improved residual values, offers customers minimised cost of ownership.
 
The insurance rating on new Ka starts at 1E – the lowest rating available – for the Studio model. All others are rated 2E (on the 20 group system) including the new diesel option available on Zetec series. These low ratings reflect the range of safety features available on the new model, including a very stiff body structure with reinforced steel door beams and Ford's Intelligent Protection System which integrates airbags, seat belts and seating technologies to promote a highly effective occupant safety system. New Ka's security features also contribute to the insurance rating and include shielded door and ignition locks.
 
In addition, data provider CAP has set the all-new Ka residual values (RVs) with an average rise of 14 per cent over three years / 60,000 miles. This equates to an increase of £1,350 for petrol derivatives. All petrol models are now valued at 39 per cent after three years / 60,000 miles with the diesel Zetec valued at 41 per cent.
 
Furthermore, after one year / 10,000 miles the average rise in RV is 16 per cent. RVs are up by between 15 per cent for Zetec 1.2 petrol and 21 per cent for Studio petrol. This amounts to increases of £1,625 and £1,850.  The new diesel option on Ka Zetec has a residual value set at 69 per cent.
 
Martin Ward of CAP said: "The new Ford Ka is a brilliant small car which is coming to the market at the right time when customers are looking for economical cars that are cheap to run, fun and have great styling – it's a superb drive for such a small car."
On sale now, the all-new Ka is competitively priced, with models starting from £7,945.00.